AEG claims to be known for keeping an idea ahead of new trends, techniques and technologies. To coincide with the launch of its OKO laundry range, AEG is releasing a 30 minute documentary: ‘The Next Black’. This film explores the future of clothing and what the next big ideas in fabric care need to be.
According to AEG, if you want to offer innovative laundry appliances, you not only need to understand what’s new in clothing – you need to foresee what’s next. The concept of clothing is on the verge of a dramatic shift. New technology and innovative fabrics will transform the way people wear clothes. AEG ask the questions: Can we grow a dress in a vat of liquid? Has wearable tech arrived? How can we make the clothing industry more sustainable?
“By playing our part in anticipating the future, we can also take part in shaping it,” comments Ola Nilsson, head of laundry at AEG. “Bringing together our knowledge of the future of clothing allows us to create appliances that are not only future-proof, but future-ready.”
In ‘The Next Black’, AEG travels the world to meet with some of the world’s most innovative people and companies to get their opinions on clothing and its future.
The film will feature Patagonia’s vice president of environmental initiatives Rick Ridgeway on sustainable manufacturing, Nancy Tilbury from Studio XO on how technology changes clothing, BioCulture’s Suzanne Lee on biological material, Matt Hymers from Adidas on smart clothing and the miCoach Elite System and Sophie Mather from Yeh Group on DryDye; dyeing clothes using zero water.
AEG are reportedly looking at opportunities to help make the clothing industry more eco-friendly. In addition to innovations within the clothing industry for more sustainable clothing production methods, the way people care for their clothes has a big impact on the environment.
AEG recently launched the ‘world’s most energy efficient washing machine, ÖKOMix, with a patented pre-mixing technology making it 50% more energy efficient than an A+++washing machine’. The company also introduced ÖKOKombi Plus; the ‘world’s first washer dryer using heatpump technology, making it 40% more energy- and water efficient’. Both appliances have been awarded with the highest Woolmark certification in class for its gentle care.
“Reducing energy and water use in our appliances while ensuring the gentlest care possible to prolong the lifetime of garments, are ways for us to help make the clothing industry more sustainable,” says Ola Nilsson. “We can also educate consumers about how to care for their clothes with least possible impact on the environment.”
The documentary is produced together with the award-winning production company House of Radon, who has done documentaries shown at the world’s most prestigious film festivals. The film will be exclusively screened in Berlin May 15th and London May 20th prior to the official launch.
