Can GotYourPriceCheck service be good for indies?

GotYourPriceCheck, the UK’s first local SMS price comparison service is going to be launched in mid-December in the South East. It offers shoppers a quick and easy way of finding ‘real time’ bargains in any location. 
The service is free for retailers to sign up to, and provides them with a unique way of monitoring their local market.
GotYourPriceCheck founder, Harmeet Baxi, says, “More than ever, in the current economic climate, shoppers are looking for bargains and retailers are looking for fresh ways to promote their best prices and get customers in store.”
The service is quick and easy to use. Shoppers simply text the word ‘price’, plus the make and model of the item they want, along with a location, to 60706. Within 60 seconds they will receive an SMS response, containing two local stores with the cheapest retail prices, plus the best web price. Shoppers pay 35p plus standard network charges for successful search results.
IER questioned the manufacturer about the usefulness of this service to independent dealers whose USP is not price but service. Mr Baxi confirmed that the feedback he is getting from independent retailers is positive. “They see GYPC as an additional, free local marketing tool, and believe that if it brings them new customers through the door, it gives them the opportunity to sell the benefits of their service directly.”