Simon Beard, proprietor of Godden & Curtis in Sherborne, Dorset, previously only sold ‘cheap’ Chinese TV wall brackets until he was recently persuaded by Frank Baker of Big Red Sales to give Vogel’s a chance. And Simon has not looked back.
“It makes sense to stock a quality brand when you are selling brands such as Panasonic. After all, what is the sense of using a cheap bracket when you are coupling it with high quality TVs. “
And Simon has nothing but praise for the Vogel’s demo board, which has already managed to sell two Vogel’s, brackets almost ‘on its own’. Simon was with a customer who was interested in a wall bracket when he had to break off to answer the shop phone. “While I was on the phone the customer started interacting with the demo board, and by the time I had finished the call, she had decided to buy not only the 1145 but also the Thin 345 series. She bought her £1400 television after that,” says Simon.
Simon’s advice to other retailers? Go for quality and demonstrate. “What’s the point of having a bracket in a box in your shop. Customers can only appreciate the full features of a quality bracket such as Vogel’s if they can try it for themselves,” he says.
Simon adds that compared with the cheap Chinese brand Vogel’s is “a pleasure to fit, and a pleasure to use. And once customers see what the Vogel’s’ brackets can do, price doesn’t come into it,” he adds.
