Coolzone, a refrigeration brand launched by Bridisco Group four years ago, has announced a move into cooking appliances, which will be based on ‘contemporary design at an affordable price’.
Initially Coolzone identified a gap in the market for the entry and mid-range refrigeration products and by capitalizing on it, it has seen double digit growth from its inception, currently bringing the turnover to £8.5 million. The company focused on energy efficient products and drink coolers the sales of which have increased by 50% of volume and 60% in value terms.
The July launch, held at Arsenal’s Emirates stadium, saw Coolzone’s entry into the cooking category which spans a range of built-in ovens and hobs, freestanding electric and gas cookers and a range of accessories, such as stainless steel splash backs. All Coolzone products include a two-year parts and labour guarantee. The range is supported by a website: coolzoneappliances.com, large posters and a range of PoS materials, and from October Coolzone will run an advertising campaign in support of it.
Coolzone enters cooking market
You may also read!
Haier Smart Home awarded Sustainable Markets Initiative 2023 Terra Carta Seal
The Sustainable Markets Initiative today announced that Haier Smart Home, the number one company globally in major home appliances,
Major conference on electrical safety tackles full lifecycle of products
The clear focus of the 2023 Electrical Product Safety Conference was the importance of the whole product lifecycle –
Electrical Safety First featured in major royal book on shaping the UK’s future leadership
Electrical Safety First said it is delighted to be part of a select group of businesses and charities featured
