Edifier and Midwich announce UK partnership

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Consumer audio manufacturer and designer Edifier International has announced a partnership agreement with Midwich.

Under the terms of the agreement Midwich has been appointed to consolidate and increase sales for key Edifier lines. These will include the Luna Eclipse (pictured), Spinnaker and new models being launched in Q3 and Q4 2014.

Luna Eclipse (4)

Edifier International specializes in the design and manufacture of ‘high-end consumer audio electronics’ for both the lifestyle and multimedia markets, providing a selection to suit consumers’ individual tastes. It operates in several audio markets, including PC, multimedia, docking, IT lifestyle and home lifestyle.

Midwich consumer AV category manager Andy Bott said: “Edifier are the epitome of great quality, design and sound when it comes to active loudspeakers. This is a really exciting opportunity to profile real performance at prices the consumer wants to buy. With internal and external support teams, Midwich has a large customer base and are ideally placed to drive business for Edifier.”Edifier UK head Andrew Rogers commented: “Edifier are absolutely delighted and look forward to working with Midwich, who are a very professional, well established and highly regarded distributor in the UK. We are very excited at the prospect of Midwich taking the Edifier Brand to new channels within the UK market.”

He added: “Edifier products are tailored not only to the home and office markets, but also to the commercial world and here at Midwich we have the resources to push Edifier in traditional markets, as well as open up possible new revenue streams.”

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