Gorenje launches campaign of ‘Discovery’

In Industry News On
- Updated

Home appliance manufacturer Gorenje has announced the launch of a new marketing campaign, calling both trade and consumers to ‘Discover Gorenje’.

Gorenje is investing in a large-scale campaign to encourage the UK market to ‘Discover’ its range of appliances.

National sales manager at Gorenje UK Stuart Benson says: “Gorenje is the best kept secret in UK appliances. Our products are design-focused, offer exceptionally high build quality and are competitively priced and we are keen to spread the word about all that Gorenje has to offer!”

The Discover campaign will focus on different themes each quarter including: design, simplicity, innovation and reliability.

Stuart adds: “The campaign’s content plan has been drawn up to supercharge brand visibility and drive awareness among consumers and stockists. The discovery theme is extremely versatile and will enable us to generate exciting content about everything from food, cookery and culture to design, technology, innovation, product lines and new release appliances.”

Gorenje has kicked-off the Discover campaign with the launch of a new Colour Edition collection of appliances and a corresponding competition, providing social media followers with the chance to win a bright red washing machine (pictured).

Stuart concludes: “We are thrilled to be raising the profile of Gorenje in the UK and are looking forward to an exciting year ahead for the company.”

You may also read!

Haier Smart Home awarded Sustainable Markets Initiative 2023 Terra Carta Seal

The Sustainable Markets Initiative today announced that Haier Smart Home, the number one company globally in major home appliances,


Major conference on electrical safety tackles full lifecycle of products

The clear focus of the 2023 Electrical Product Safety Conference was the importance of the whole product lifecycle –


Electrical Safety First featured in major royal book on shaping the UK’s future leadership

Electrical Safety First said it is delighted to be part of a select group of businesses and charities featured


Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY