The Haier brand continues to raise its profile in the tennis community by engaging in a unique partnership with David Lloyd Clubs.
Alongside its sponsorship of major tennis tournaments, Haier is now keen to play a part at a more grassroots level. In line with the company values the initiative is designed to make a real difference and reconnect all generations with the power of tennis.
Haier’s drive and ambition have made the brand No. 1 global major appliance brand for 14 consecutive years.* This passion and desire to succeed is echoed in many of the world’s top tennis players.
There was some concern that interest in the sport was in decline after participation numbers fell dramatically from 2016 to 2021. But this year has seen a big increase, with adult participation growing by 43%.**
To build on this exciting rise in interest and to help nurture the next generation of brilliant players, perhaps even inspiring the next No. 1, Haier and David Lloyd Clubs are collecting and refurbishing preloved tennis racquets.
Collection boxes have been designed to sit in the reception area at participating David Lloyd Clubs. Members and non-members will be able to drop preloved tennis racquets into these boxes. The racquets will then be collected and refurbished before being passed on to local schools and communities.
Anyone who drops off a tennis racquet will also be able enter a prize draw with the chance to win a trip to the ATP Tour Finals in Turin or ten tennis lessons at their local David Lloyd Club.
Antony Peart, Director of Brand & Communications said ‘We are proud partners of the ATP Tour this year, and as a part of this campaign, we are delighted to be working with David Lloyd Clubs on a Preloved Tennis Racquet Programme to give back to local communities and to get involved with tennis at a grassroots level. Through the power of tennis, the Haier brand is getting closer to customers attracted by outstanding performance, tailor-made, smart and ecosystem experiences.’
The initiative will run from June 19th to the end of the Wimbledon season on July 16th.