Sky has announced the addition of 4oD, the popular catch up service from Channel 4, to their internet TV service, NOW TV.
Gidon Katz, Director of NOW TV, comments: “The NOW TV Box provides millions of people with the opportunity to transform their regular TV into a Smart TV for less than a tenner. There is now even more to watch. The launch of 4oD means the NOW TV Box delivers an even bigger choice of on-demand TV. It’s available alongside flexible pay-as-you-go access to must-see sport, the latest movies you missed at the cinema and the TV shows everyone’s talking about. Offering convenient, contract-free access to such outstanding content, it’s no wonder that NOW TV Boxes have been flying off the shelves.”
Laurence Dawkin-Jones, Director of Commercial and Business Development at Channel 4 comments: “Bringing 4oD on the NOW TV Box represents the latest device launch in a busy year for Channel 4 that has seen us extend our content reach to many new platforms. We’re always looking for new places we can ensure our viewers can enjoy our popular on-demand service, and are delighted to add this to the portfolio.”