Film and TV celebrity Shilpa Shetty (pictured with Andy Griffiths, Samsung UK vice-president, on the left) added sparkle to the opening of the new Samsung Zone at PRC Hi-Fi & Video’s flagship store at Ilford, Essex, run by its director John Digwa (right)
The zone is one of the UK’s biggest Samsung branded outlets and the most extravagant one displaying both consumer electronics and Samsung domestic appliances, specially selected by the manufacturer on the grounds of PRC’s reputation as the one of the UK’s leading electrical independent retailer.
