Cooking appliance manufacturer Glen Dimplex Home Appliances (GDHA) is set to relaunch Valor cooking products into the UK market. Valor began its life with one small factory producing paraffin heaters in 1890, later growing the brand to become synonymous with domestic fireplaces in the UK market. In 1926, the brand launched its first oil powered cooker and went on to become a popular brand in the domestic appliance sector. After falling victim to difficult market conditions, the brand ceased to produce cookers, instead focusing on home heating appliances after being acquired by the Dimplex Group in 2009. Glen Dimplex Home Appliances has now added the brand to its portfolio and plans to re-launch it into the cooking market with two new products, initially available exclusively to Euronics members.
The Valor V55HLG and the V50HLG are 55cm and 50cm freestanding gas cookers with traditional high level grills. Both cookers feature gas hobs with four gas burners, high level gas grills, a conventional gas oven with enamel interior and double glazed oven doors. The new products will be manufactured in the UK and will be available in white or black.
GDHA chief executive Denver Hewlett said: “GDHA specialises in reviving struggling brands and we are very excited about the prospect of re-launching Valor. Valor remains a recognisable name in the home heating sector, but it once had a great reputation as a manufacturer of cooking appliances. We hope the new Valor range will appeal to those looking for a well-made, reliable and traditionally styled cooker.”
