A change of perspective on older consumers is needed

In Industry News On

A distinctive feature of this year’s Domotechnica, the Cologne-based home appliances show, was an ambitious programme of seminars, including one on business opportunities from the older customer market. An impressive line-up of speakers, which included Dieter Hackler, head of the Senior Citizens Department at the Federal Ministry, called on the manufacturers, advertisers and retailers to change a perspective on the 50 plus market. “It is not only smarter but also essential to target this group as it gets bigger and economically stronger.”
Although this consumer group is diverse, they have a number of common features. For example, quality is a top priority for them; likewise, brand awareness. Ease of use, functionality and design – all strongly influence their purchasing decisions. They also highly value competent and personal customer advice.
Some of their needs don’t differ from these of younger families. For example a shower with two-part door is very convenient for washing small children. Moreover, as the close-knit family living together is gradually disappearing, the older people stay on their own and they need to make their homes comfortable and safe for themselves. Many of them are prepared to make substantial investments in new domestic appliances catering for their needs.
There are plans in Germany for an industry panel to prepare a programme responding to this new opportunity.

You may also read!

Haier Smart Home awarded Sustainable Markets Initiative 2023 Terra Carta Seal

The Sustainable Markets Initiative today announced that Haier Smart Home, the number one company globally in major home appliances,


Major conference on electrical safety tackles full lifecycle of products

The clear focus of the 2023 Electrical Product Safety Conference was the importance of the whole product lifecycle –


Electrical Safety First featured in major royal book on shaping the UK’s future leadership

Electrical Safety First said it is delighted to be part of a select group of businesses and charities featured


Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY