Innovative Electrical Retailing (Formerly Independent Electrical Retailer) is the leading monthly electrical retail trade magazine that specialises in the UK independent sector. The title provides retailers with an authoritative mix of business, market and product information across the three main sectors of the electrical trade: consumer electronics; major domestic appliances; small appliances.  IER is also read by senior personnel in relevant multiple retailers, leading manufacturers, suppliers, distributors and service providers.

Other Innovative Electrical Retailing products:


The Business Book

The Business Book provides independent electrical retailers with market trends based on GfK data on sales volume and value across all the leading electrical goods categories, and includes analysis of market developments, retail opportunities and predictions. The Business Book is the recognised one-stop source for the latest information on market trends and latest developments in the three main sectors of electrical industry – consumer electronics, major domestic appliances and small appliances. It features market analysis and statistics, and key product and consumer trends.

As well as providing a review of the market in 2012, the Business Book looks forward to 2013 and examines new technology and predicts growth areas.

The Business Book is intended as a business tool and an authoritative reference source for the professionals in the electrical industry: the independent electrical retail network, senior personnel in relevant multiple retailers, marketing and product management of electrical manufacturers, suppliers, distributors and service providers.

Click here to view the 2013 Business Book online.

To order extra copies of the Business Book, please contact Linda Dorling on +44 (0)7885 142398 or email Ldorling@datateam.co.uk


The IER Sales Training Guide

The IER Sales Training Guide is an easy to read, informative and educational reference guide, designed to help independent electrical retailers sell more goods and services.

The Guide comprehensively covers product developments in the three main industry sectors: consumer electronics, domestic appliances and small kitchen appliances, together with market and style tends in all related areas – reflecting changing consumer requirements and aspirations. In addition to this, you will find here expert advice on safety testing and marks, retail finance legislation and insights into energy labelling.

Each product section concludes with sales tips – essential for clinching the sale. They contain the advice and many years of experience of the senior marketing and sales personnel of major electrical manufacturers in UK who’ve contributed to this Guide. This further enhances the value of the Guide as a source of practical reference – to be used again and again.

Knowing the products on the market well and how to sell them effectively are the basic and essential skills for any electrical retailer. This is especially true in the case of independents whose reputation and success depends upon superior product knowledge, demonstration skills and the ability to inspire confidence and trust.

Featuring both comprehensive product information and sales advice, the Guide should become a trusted companion on the sales floor for independent retailers.


Click here to view the 2014 Sales Training Guide online.

To order extra copies of the Sales Training Guide, please contact Linda Dorling on +44 (0)7885 142398 or email lindaedorling@gmail.com

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