Category: Features

AMDEA heralds retail restart

AMDEA has welcomed the reopening of non-essential retailers in England, Wales and Northern Ireland. Paul Hide, AMDEA’s chief executive, said:

Video makeover supports Prima brand and website

Prima, the appliance brand exclusive to distributor PJH, has added a number of lifestyle and informative videos to its

Built-in: Gaining trust and driving sales

Asking the right questions can lead to upselling opportunities and a better customer relationship, suggests Beko Plc head of

Cooking: It’s not just a chef’s hat you need to wear…

A consultative, solution-based approach is needed for selling cooking appliances, writes the team from T21 How many times does a

TV: Talk tech in the customer’s own language

Allow a customer to view a TV at its best and get hands on with the remote to see

Laundry: Asking the right questions

Don’t assume what the customer wants when it comes to their laundry appliances, suggest the team at T21 Recently T21

Floorcare: Clean up on your floorcare demonstrations

Being properly prepared for a demonstration makes the world of difference, according to the industry trainers at T21 T21 has

Refrigeration: Cutting through the noise

The team at T21 suggest asking the right questions so you can pick out the features which offer key

Challenges and consistency: Robin Millwood speech from the 2013 CI(H) Suppliers’ Lunch

Combined Independents (Holdings) chairman Robin Millwood reflects on the past 12 months and unveils plans and priorities for the

On-demand and recording features top list of consumer ‘must haves’ for TV

HD and 3D TV are failing to impress, as the UK’s TV viewers put digital recording, on-demand content and

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