by Stuart Hopwood | Aug 17, 2026 | Industry News, Features, Product News
Beko, the UK’s number one best-selling large home appliance brand, returns with its Reliability campaign for a third consecutive year, marking its biggest campaign to date. The activity underlines Beko’s continued investment in brand building, reinforcing its leading...
by Stuart Hopwood | Jul 15, 2026 | Sales Training, Industry Events, Industry News, Product News
Privileged to a preview, with a select few, prior to its extended three days Expo, IER attended AWE’s Show Apartment, newly upgraded with amazing new AV products. On entering, there was an immediate WOW factor to congratulate AWE becoming Europe’s first Sony...
by Stuart Hopwood | Dec 31, 2025 | Features, Industry News, Product News, Uncategorized, Who's Who
We look foward to catching up with you in 2026. In the meantime, from the IER Team, we wish you the very best, in Health, Happiness and Success.
by Stuart Hopwood | Nov 27, 2025 | Features, Industry News, Product News
As a leading manufacturer of air treatment products, EcoAir is still raising funds for the Royal National Lifeboat Institution (RNLI), the charity that saves lives at sea. Using sales-based fundraising to support the coastal charity, EcoAir is delighted to continue...
by Stuart Hopwood | Jul 28, 2025 | Features, Industry News, Sales Training
T21 Training has partnered with the IER Award Winning training team at Sony UK to deliver Sony’s brand new ‘Winning Formula’ sales training program, a forward-thinking initiative designed to elevate sales retail performance and provide exceptional customer experiences...
by Stuart Hopwood | May 20, 2025 | Sales Training, Industry Comment, Industry News, Product News
YES, a bad review can be good! Negative reviews might feel like a setback, but if handled well they can build trust, show professionalism, and even win over new customers. Here’s how to turn them to your advantage. No independent retailer wants to see a poor...
