The BBC has announced that it is to suspend 3D programming for an indefinite period due to “lack of public appetite” for the technology.
The BBC began a two-year 3D trial in 2011 but Kim Shillinglaw, BBC head of 3D, said it has “not taken off” with audiences who find it “quite hassly”.
Half of the estimated 1.5 million households in the UK with a 3D-enabled television watched last summer’s Olympics opening ceremony in 3D.
In a recent interview with Radio Times, Shillinglaw commented: “I have never seen a very big appetite for 3D television in the UK.
“I think when people watch TV they concentrate in a different way. When people go to the cinema they go and are used to doing one thing – I think that’s one of the reasons that take up of 3D TV has been disappointing.”
It would appear the BBC are non-commital on their future in the 3D format after the 3D project finishes at the end of the year.
Shillinglaw concluded: “After that we will see what happens when the recession ends and there may be more take up of sets, but I think the BBC will be having a wait-and-see. It’s the right time for a good old pause.”