Beko has unveiled its biggest TV and multi-channel campaign to date this Spring. The £3 million campaign will reach 46 million adults, building awareness of the Beko built-in range through peak season and driving consumers into stores and online to purchase.
Kicking off today (April 3) and live until the end of October, the 360 campaign will comprise of TV advertising, Sky AdSmart, digital media, retail activation and press office. This multi-channel, ‘always on’ approach will raise awareness and consideration of Beko’s innovative built-in appliance range, whilst also improving quality perceptions of the brand.
Appearing on some of the nation’s favourite TV programmes including Emmerdale, Gogglebox and Sunday Brunch, the ad features Beko’s AeroPerfect technology, which ensures faster and more even cooking results by minimising temperature fluctuations in the oven.
The advert also showcases the brand’s Which? Best Buy award for the first time on the big screen, highlighting the quality of Beko built-in appliances.
Vijay Bhardwaj, marketing director at Beko, said: “After the success of our previous campaigns, we are thrilled to be back on TV and digital media this year, showcasing our stylish built-in appliance range to as many consumers as possible across the UK.
“We are also proud to spotlight our award-winning Beko AeroPerfect oven technology, which helps users achieve perfectly cooked meals by minimising temperature fluctuations.”
Mr Bhardwaj added: “As part of this campaign, we are activating our 10-year Beko Parts Guarantee, offering this guarantee on selected appliances within our built-in range. In a time where the cost of living continues to rise, we are delighted to be able to provide such a strong parts guarantee to our consumers, creating increased consumer confidence in the quality and durability of Beko appliances.”
