Domestic appliance manufacturer Hoover Candy Group has appointed Antony Peart as director of brand and communications, a new position within the company.
The new role was created to work alongside the company’s Italian-based head of brand strategy and identity, as well as the UK marketing teams, to implement corporate and brand communications strategies, Hoover Candy explains. The position covers marketing for the Hoover, Candy and Baumatic brands in the UK and Republic of Ireland, with the aim of supporting growth within the group.
Following on from an 18-year tenure at Brother International Europe, Antony (pictured) starts his new position with a wealth of marketing experience spanning more than 20 years.
Antony will oversee communications and advertising campaigns across the Group’s varying product sectors, including built-in and freestanding major domestic appliances, as well as small domestic appliances.
Antony said: “Hoover is one of the most iconic brands of the 21st century. The fact it’s still a well-known, household name speaks volumes considering it was established more than a century ago.
“I’m really looking forward to working with the team to help deliver the best possible experience for our customers.”
Hoover Candy Group UK chief executive officer David Meyerowitz added: “Antony’s considerable experience is a huge part of why we were so pleased that he decided to join us.
“It’s an incredibly exciting time, as we’re in the midst of launching our most innovative lines ever, with connected product ranges including the ground-breaking Vision oven, Discovery vacuum cleaner and One Touch laundry appliances. We’re certain he’ll help drive our innovation messaging and assist in building our brand vision for Hoover Candy.”
