Hoover Candy UK Ltd has confirmed a new commercial structure for its UK built-in divisions. The commercial teams for the Hoover, Candy and Baumatic brands have merged to become a centralised built-in division based at the Hoover Candy Baumatic office in Reading, Berkshire.
The new built-in division is led by Owain Harrison, previously marketing director of Baumatic who has been promoted to UK head of sales and marketing, Hoover Candy Baumatic (Built-in). Reporting directly to Owain, Sarah Beechey joins the business as head of sales (Built-in) for all three brands. She joins from LG, where she held several management positions, latterly as general manager for consumer electronics.
Owain Harrison (pictured) commented: “Sarah represents a key change in our strategy as we now seek to leverage the huge potential and cooking knowledge we have across all our brands within the UK market.”
Maurizio Severgnini will take a new head office role as director OEM – Strategic Partnerships, with the move described as ‘pivotal’ in securing the Group’s global ambition to further develop its presence in strategic categories, Hoover Candy says.
The freestanding commercial division for Hoover Candy UK retains its current structure.
