British consumer electronics brand Otone Audio has secured a retail listing for its soundbar range with department store John Lewis.
From this month, the retail giant will stock Otone’s low-profile SoundBase in its 14 top performing UK stores and online, along with mini soundbar, Varsa and the recently launched SoundBase II (pictured) also securing listings online at JohnLewis.com.
With the market for home viewing expanding each year, primarily down to the growth of platforms such as Netflix and Amazon Instant Video, the consumer demand for stylish and quality equipment to match the top‐class visuals of new 4K and Smart TVs has also rocketed, Otone says.
SoundBase and SoundBase II both include Bluetooth wireless audio streaming from devices such as tablets and smartphones, along with an integrated 3.5in subwoofer that allows customers to experience full HD sound.
Varsa is described as a neat, horizontal soundbar, which transforms to create an adjustable 2.0 speaker system. It includes touch sensitive controls, a total RMS output of 20 Watts and a frequency response of 90Hz–20Hz.
John Lewis assistant buyer Polon Tong said: “John Lewis has a history of championing new and innovative products. We’re delighted to be working with Otone to bring its unique blend of technology and design to our customers.”
Otone Audio managing director Gareth Thomas added: “Otone’s partnership with one of the UK’s leading retailers, John Lewis, marks a significant step in the company’s commercial development and is testament to how hard the team has worked to ensure we have products that offer exceptional levels of style and sound quality.
“It’s an exciting time for the brand as we continue to build strong relationships with both national and independent retailers, to ensure we can meet the growing needs of our diverse customer base.”
