Pure unveils its new brand identity

In Industry News On

As part of its tenth anniversary, Pure is introducing a colourful new brand identity to celebrate the company’s design heritage and the rich content of its products.

Paul Smith, Pure’s general manager says: “In the past ten years, Pure has evolved from a relatively niche UK radio manufacturer, to an internationally recognised consumer electronics brand. To launch Pure into its next decade, we felt it was time to take the brand to the next level, building on our strengths from the past ten years but also reflecting the exciting future ahead.”

The new brand identity will lead to a fresher representation in-store with new eye-catching brochures and packaging that will stand out on the shelf. The manufacturer is also introducing a space efficient suite of modular PoS material, which can be used with all Pure products as the relevant product information cards can be slotted in depending on the product on display. Retailers can contact their regional Pure sales executive for more information.

You may also read!

Haier Smart Home awarded Sustainable Markets Initiative 2023 Terra Carta Seal

The Sustainable Markets Initiative today announced that Haier Smart Home, the number one company globally in major home appliances,


Major conference on electrical safety tackles full lifecycle of products

The clear focus of the 2023 Electrical Product Safety Conference was the importance of the whole product lifecycle –


Electrical Safety First featured in major royal book on shaping the UK’s future leadership

Electrical Safety First said it is delighted to be part of a select group of businesses and charities featured


Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY