Sony presents the world’s first ‘Real Time Gallery’ experience

In Industry News On

Opening for one night in late November its first Real Time Gallery in London’s Shoreditch, Sony created an artistic precedent and technological experiment to demonstrate the Wi-Fi capabilities of the NEX-5R camera.

Sony’s Real Time Gallery was the world’s first real time digital photography exhibition, allowing visitors to appreciate the work of three photographers from the moment the shots were taken. Visitors immersed themselves in the atmosphere of London, Paris and Berlin as local photographers travelled across each city for the evening, capturing their journeys and transporting images into a gallery in central London.

Sony partnered with three photographers, based in three European cities, who were to ‘capture the light’ of their home cities. Each was armed with Sony’s latest NEX-5R camera with built-in Wi-Fi allowing them to send photos directly to the gallery in London. As result, 14 screens on the gallery walls were filled with over 200 images sent through in real time.

Lee Strickland’s photos brought together contrasting corners of London; from rickshaw drivers of Chinatown, to skaters on the Southbank. William Daniels captured the Paris scenes, including a love struck couple against the Eiffel Tower and art enthusiasts visiting the Grand Palais. Paul Sullivan searched Berlin for unusual characters, bringing to life some of Berlin’s derelict and forgotten buildings and their inhabitants.

You may also read!

ProCook partners with FoodCycle

ProCook has entered a new partnership with FoodCycle, a UK charity dedicated to alleviating food poverty, loneliness and food

Read More...

Electrolux Group wins Red Dot: Best of the Best for product design

Electrolux Group has picked up five Red Dot design awards this year for outstanding product design. The SaphirMatt, a

Read More...

BIRA launches ‘High Street Matters’ podcast for independent retailers

BIRA is giving independent businesses across the UK a powerful new resource with the launch of its "High Street

Read More...

Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY