Toshiba is celebrating the success of its official partnership with Vitality Hockey Women’s World Cup 2018.
Giving the brand Europe-wide TV coverage thanks to the Toshiba branded LED banners and media boards around the stadium, this sponsorship encompassed experiential, print as well as digital activity, reaching an estimated quarter of a million consumers, the company says.
Bringing the hockey experience to life for thousands of sports enthusiasts, Toshiba not only gave away 1200 World Cup tickets to hockey clubs up and down the nation, but also offered the opportunity for its own social media fans to win passes to some of the most coveted matches, including the World Cup Quarter Finals.
Toshiba also provided the big screen at Fan Central, while those walking around the venue could also keep an eye on the latest scores via the 49 Toshiba TVs that were installed for the event.
Toshiba TVs sales and marketing director for Northern Europe David Flintoft commented: “This has been a great partnership, not only enabling us to show our support for the nation’s biggest standalone female event, but also to interact and engage with new audiences.
“TV is often the first way in which people come to see and experience a sport, so, with this sponsorship, we had an invaluable opportunity to deliver some incredible, once-in-a-life-time content through our screens, and to reach, in the process, a whole new generation of viewers.”
