UK Minister of State for International Trade Greg Hands and a delegation including British consul general to Istanbul Judith Slater and deputy consul general and head of trade and investment Neil Floyd, paid a visit to Beko Plc parent company Arçelik A.Ş.
Arçelik general manager Hakan Bulgurlu and assistant general manager for international sales Ragıp Balcıoğlu hosted a meeting to discuss the activities and future targets for Arçelik A.Ş., and its home appliance brand Beko.
During the visit, ideas about trade relations between the two countries were exchanged, as well as Arçelik A.Ş’s global growth plans and objectives, with a particular focus on Beko’s activities in the UK.
UK Minister of State for International Trade Greg Hands said: “It‘s great to hear of the success of Arçelik and Beko, not only in the UK but in wider global markets. We strongly believe the innovative eco-system and business friendly environment in the UK has created great opportunities for Arçelik and Beko to grow and let it easily adapt to the changing way of doing business. We’re proud to have had Arçelik and Beko in the UK for the last 25 years and the Department for International Trade will continue supporting the company in the future.”
Hakan Bulgurlu emphasised that investments of Arçelik A.Ş. in the R&D and technology areas play an important role in Beko’s success.
He commented: “We ranked 78th in the World Intellectual Property Organisation’s (WIPO) list of companies that apply for international patents most regularly. In accordance with our branded growth strategy, our aim is to increase market share in the markets where we do business and to strengthen the position of the brand even further by improving our investments according to consumer dynamics.
“We are now selling 2.6 million products each year in the UK, which makes us the industry leader. We consider the UK as our second home, and the market is very important to us.”
