Bolton-based TV brand Mitchell & Brown said it is driving customer awareness of the brand and its TVs through pitch-side promotion at key Bolton Wanderers football matches.
Kicking off it’s 2022 strategy to drive customers into independent high street stores, Mitchel & Brown opened a year of sporting promotion with full match-day sponsorship of January’s BWFC vs Wycombe Wanderers game.
Sponsorship included pitch side LED display board advertising throughout the game, a full-page advert in the day’s match programme and big-screen advertising on the ground’s main display board.
Attendees in the ground on day totalled over 12,500 potential customers, both local to Bolton and visitors from High Wycombe and Buckinghamshire.
“Becoming a full match day sponsor brand really raises out profile with not only home and away supporters, but also the away supporters and those that have tuned into the game on the official live match day streaming service iFollow, enabling fans to watch live from any device or location.
“Our seven-year guarantee message is very strong and this was highlighted across the digital billboards and electronic signage at pitch side. We like to think it as 7:2 for the home Mitchell & Brown team against other manufacturers two-year warranties.”
TVD Group, parent of the Mitchell & Brown brand also used the BWFC vs Wycombe Wanderers match as a hospitality event, hosting partners from Vestel and presenting Chris Moore, B2B sales manager at Vestel, with a signed shirt from the Wycombe team before the match.
“With the sporting calendar looking very much ‘back on’ for 2022, sporting events are likely to provide a huge draw and attention grab to UK consumers suffering from two years of mass event restrictions,” added Mr Brown.
“We are looking forward to announcing new sponsorships and sporting promotions to support our retail network throughout the year.”
