Haier Europe has confirmed its position as a major player on the international design scene by winning two prestigious Red Dot Awards. The awards went to the Hoover HF2 vacuum cleaner, and the Haier I-Master Series 7 small kitchen appliances line.
With over sixty years of history, the Red Dot Award is one of the most influential international awards dedicated to product design, evaluating excellence in aesthetics, functionality, and innovation. The Hoover and Haier brands once again stand out for their ability to combine advanced technology, style, and a deep understanding of real consumer needs. The two award-winning products are born in the Milan Experience Design Centre, the creative hub opened in late 2020 to merge the concepts of design, connectivity, and user experience in the development of Haier Group’s solutions. The MED is composed of a team of young talents from different nationalities, specialising in three synergistic disciplines: experience strategy, experience interaction, and product experience.
“We are extremely proud of these awards, which cover the entire spectrum of our brands- Hoover and Haier -and different product categories, from small to large appliances. These awards testify, not only to our team’s talent in understanding consumers and creating new, meaningful product experiences for them, but above all, to our ability to do so consistently across different product types and in a consistent way with the identity of the brands that serve our different European markets”- comments Federico Ferretti, Head of Design, Milan Experience Design Centre, Haier Europe -. “Design for us is a core element: it’s not just about aesthetics, but also about the ethical responsibility of improving everyday life and respecting the environment. Therefore, we will continue to invest in creating physical and digital experiences that simplify people’s lives and integrate harmoniously into their homes”.
The award-winning products:
Hoover HF2
Hoover HF2: the cordless vacuum cleaner that reflects the brand’s commitment to innovation through design by combining high suction power, lightness and ease of use, significantly improving the daily cleaning experience. Its ergonomic and compact design, engineered to reduce weight – only 1.3 kg in handheld mode – ensures comfort and manageability. The patented Ultracompactx3™ dust compaction technology and the Anti-Twist brush ensure a simple, effective, and innovative cleaning experience.
Haier i-Master Series 7
Haier i-Master Series 7: Haier’s range of small kitchen appliances embodies elegant design and advanced technology, to integrate harmoniously into domestic spaces and deliver a highly personalized experience. Clean lines, balanced geometries, high-quality materials, and a combination of matte and glossy finishes, combined with carefully crafted ergonomics, define a new concept of functional elegance designed to last and elevate the kitchen experience to a new level.
