Stephen Johnson, CEO of For Everyone Group
Electrical appliance distributor AFE Distribution has formally launched in the UK market to offer customers “modern service and stock levels”.
The company is now rolling out its services after a trial period saw it sell 63,000 appliances each month to e-commerce retailers, independent retailers and shops, plus house builders, student accommodation providers, local authorities and charities.
AFE Distribution is part of the For Everyone Group, which is bringing together brands including Cool Med, evec and other leading brands.
AFE Distribution said it takes a modern approach to distribution, offering fast response times, fast delivery times, on-call sales agents, and excellent stock availability, with market-leading prices and 48-hour delivery across an extensive range of brands.
It is headquartered in Manchester, where the company has 13,000 m2 combined warehouse space, enabling it to serve customers across the UK efficiently.
The business has made a series of senior appointments to strengthen its team to offer better service levels through highly experienced professionals, including the appointment of Alex Townsend as commercial director.
With over 15 years of experience in senior commercial roles in the FMCG, homeware and domestic appliance sectors, she brings extensive and diverse experience to the AFE distribution team.
Stephen Johnson, CEO of For Everyone Group, said: “We established the business with a vision to revolutionise the appliance distribution landscape, and AFE Distribution is steadily growing into a leading player in the industry.
“We have set a clear mission focused on delivering exceptional service and providing the most affordable yet high-quality appliances – we do this by forging direct partnerships with factories, which ensures competitive pricing that our valued customers benefit from.”
Mr Johnson added: “The formal launch reflects the growth of the company, with the success of the business being built on the expertise of our sales team, which we have expanded significantly to help grow the business.
“Their market insights and dedication drive our business forward, making AFE Distribution a trusted name in the appliance distribution market by delivering excellent service to customers.”
