Beko has unveiled its biggest joint multi-channel campaign to-date in partnership with dishwasher detergent brand, Finish.
The brand-new ad will be on screens until the end of November and is set to reach over 15 million adults, educating homeowners on the benefits of owning a dishwasher to drive consideration of dishwashers to non-owners.
The collaboration between the two brands communicates to homeowners the advantages of dishwashing over handwashing, whilst also improving quality perceptions of Beko.
It boasts Beko’s innovative CornerIntense technology, demonstrating the unique rotation of the dishwasher’s spray arms, where the water and detergent reaches every corner of the dishwasher for the most effective and intense clean.
Appearing on ITV X and Sky catch-up, the ad also showcases the brand’s Which? ‘Best Buy Award’ for the BDIN38650C Integrated Dishwasher with DeepWash Technology – a B energy rated model that gained a score of 79% and was praised for its “excellent energy and water efficiency”.
Vijay Bhardwaj, Beko’s marketing director, said: “After the success of our previous campaigns, we are thrilled to be on TV and digital media, showcasing our innovative Beko dishwasher to as many consumers as possible across the UK.
“We are also proud to spotlight our Beko CornerIntense dishwasher technology, which ensures plates, pans and glassware get a perfect clean every time.”
