Candy has announced its partnership with the makers of the family movie of the year – DreamWorks Trolls Band Together. The brand, which offers a range of Smart connected appliances launched its marketing campaign on October 6.
The Candy-Trolls announcement brings together two iconic brands creating a sense of fun, excitement, and colour . The multi-channel campaign will consist of digital, social media and influencer marketing as well as coverage in a range of publications.
The campaign will highlight the importance of the Candy brand to families and showcase its many features that help to make family life easier. The theme for this year’s DreamWorks Trolls movie is “life’s more fun when you band together”.
Antony Peart, director of brand communications UK & ROI for Candy, said: “We are delighted to be partnering with the DreamWorks Trolls Band Together movie for this special campaign.
“It will be a bright and colourful campaign to make families smile with appliance solutions for an easier home life. We truly believe this partnership will communicate the essence of the Candy brand to consumers.”
The DreamWorks Trolls Band Together film is in cinemas in the UK from Friday, October 20.
