
Metin Ali
With over 30 years of experience in the Kitchens, Bedrooms, and Bathrooms (KBB) industry, and an impressive 16 years with the company, Metin Ali has built a career grounded in expertise, market insight, and long-standing customer relationships. His deep understanding of the sector encompasses retail, independent, and trade customers, with a particular focus on serving businesses across the southern UK.
Metin is passionate about the products he represents, championing ranges that combine quality, functionality, and style. From high-end designer appliances to core everyday essentials, he offers “Good,” “Better,” and “Best” solutions tailored to help customers stand out in a competitive marketplace. His approach is simple but effective: match the right product to the right business, ensuring it adds genuine value and supports growth.
Renowned for his commitment to building strong, lasting partnerships, Metin works closely with clients to provide exceptional service, detailed product knowledge, and ongoing support. He firmly believes that Cata’s offerings can make a tangible difference to a customer’s success, driving both sales and reputation.
In his free time, Metin enjoys attending concerts, traveling, playing golf (badly), and is very passionate about his football team, Tottenham.
Metin welcomes the opportunity to collaborate with businesses looking to expand their product offering.
He can be reached at m.ali@apelson.co.uk or 07920 060464.

