CMA pushes ahead with inquiry into major appliance merger

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The Competition and Markets Authority (CMA) will be going ahead with an official inquiry into the proposed merger between Arçelik and Whirlpool Corporation.

The CMA published “concerns” in September about the reduction in UK consumer choice if the merger went ahead unchallenged. The companies were given an October 5 deadline to respond, however on that date both parties told the CMA that they would not offer such undertakings.

The CMA believes that the deal might affect competition in the sale of washing machines, tumble-dryers, dishwashers, and cooking appliances. However, it apparently has no competition concerns in the supply of refrigerators and freezers.

The appointed inquiry group has until March 26, 2024 to complete its investigations.

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