Duncan Williams [Head of Trade Sales] and Andrew Wright [Managing Director] Cookology
Cookology, one of the UK’s fastest-growing appliance brands, has acquired the Iceking brand from Domestic Appliance Distributors Limited (D.A.D). The move looks to strengthen Cookology’s presence in the independent retail channel, whilst maintaining a well-known brand in the refrigeration space.
The acquisition includes all Iceking stock currently in the UK, along with products ready for dispatch from the factory. Cookology has already placed new orders with manufacturing partners that have long supported both companies, ensuring consistency and continuity in product quality. Integration of Iceking’s stock and operations into Cookology’s systems is already underway.
Iceking, a 30-year-old brand with a strong reputation among independent retailers, will continue to operate under its existing name. Backed by Cookology’s operational infrastructure and resources, the brand will benefit from renewed investment while maintaining its familiar identity.
To reinforce Cookology’s commitment to the trade channel, Duncan Williams, who has worked with the Iceking brand for over 13 years, has joined as head of trade sales. Duncan brings extensive experience and deep knowledge of the brand and its customer base.
Andrew Wright, managing director at Cookology, said: “Iceking is a trusted and recognised name in the UK appliance market, and we’re delighted to bring it under the Cookology umbrella. Our priority is to reassure trade partners that it’s business as usual, and that we’re committed to breathing new life and growth into the Iceking brand.
We’ve built strong relationships with the factories that have supported Iceking for many years, and we’ll continue to invest in the brand to strengthen its position in the independent retail channel.”
Duncan Williams added: “This acquisition represents a fantastic opportunity to revitalise Iceking while maintaining the values and relationships that have made the brand so respected. Cookology’s support and investment will allow us to build on Iceking’s strong foundation, ensuring our partners continue to receive the quality, reliability, and service they’ve come to expect.
I’m looking forward to working closely with our independent retailers and buying groups to take the brand to the next level.”
Cookology’s acquisition of Iceking ensures that retailers can continue to access the brand’s popular refrigeration and appliance ranges without disruption, with further investment planned to drive growth and product development in the months ahead.
About Cookology
Based in Suffolk, Cookology is a family-owned kitchen appliance brand established in 2011 to deliver high-quality, design-led practicality without the premium price tag. Specialising in tabletop ovens, hobs, cooker hoods, fridges, freezers, and wine coolers, Cookology empowers UK households to effortlessly upgrade their kitchens. Committed to thoughtful, space-efficient design and exceptional customer service.
You can find out more about Cookology here: https://cookology.com/
