
D.A.D has announced growth and promotion within its sales team with the appointment of four industry professionals: Duncan Williams, David Edwards, Steve Sweet and Chris Coupar.
Of the new appointments, Alison Taylor, managing director at D.A.D said: “We are delighted to announce these new roles within the company. Duncan, David, Steve and Chris bring a wealth of experience and expertise to the business and will continue to provide the first-class service that we are known for.
“We are focused on growth in 2023, which includes strengthening our customer service, speed of delivery and order fulfilment process and this starts with investment in the team.”

Duncan Williams, sales director at D.A.D
Duncan Williams has been promoted to the role of sales director.
Celebrating his 10th year at D.A.D this year, award-winner Duncan has been an integral part of the company’s sales team, previously holding regional and national roles. He brings exceptional sales performance and knowledge of the industry to this role, alongside a passion to maintain and build lasting relationships with customers.

David Edwards has been appointed national account manager at D.A.D
D.A.D has welcomed David Edwards into the role of national account manager. A highly experienced industry expert, he has worked for Hoover Candy and Haier for over 20 years in both freestanding and built-in categories. Prior to this he worked in electrical retail for seven years. He will be supporting the existing national accounts to help grow their business and generating new business with national and independent retailers.

Steve Sweet, a regional sales manager at D.A.D
Steve Sweet moves into a new joint role within the company as regional sales manager, alongside his role in the national contracts team. Having already been a part of the award-winning contracts team for over five years, Steve has provided hands on support with large projects such as Redrow London and Taylor Wimpey Oxfordshire.
He also has over 30 years of experience in retail, contract and distribution within the appliance industry. He will be covering Wiltshire, Berkshire, Dorset and Hampshire, across to Kent, Sussex, Surrey and South London.

Chris Coupar has joined D.A.D as a regional sales manager
Chris Coupar also joins the team as a regional sales manager. He has spent the last eight years working within the electrical wholesale sector. His previous experience includes completing a graduate scheme in distribution with Edmundson Electrical, and holding positions in account, sales and branch management. He will be covering the South West and South Wales.

