EPE International, the UK number one distributor for small domestic appliance (SDA) market, is proud to announce the exclusive and sole distribution of the brand Rediffusion for the UK and Europe. Rediffusion is well known brand, build with strong British heritage and award-winning technology solutions. This decision to revive this iconic consumer electrical goods signifies a substantial advancement in EPE International’s commitment to offering its customers an unmatched array of products and services.
Rediffusion has built a reputation for developing ground-breaking technologies for nearly 100 years that have revolutionised various sectors and delighted many consumers. This new lease of life aligns seamlessly with EPE International’s core values of quality, value, and customer-centricity. This will pave the way for even greater products and reach a wider audience.
Noel Pamment, CEO at EPE International, expressed excitement about the addition of Rediffusion to the EPE International family. He stated, “This brand addition signifies a crucial milestone in our vision to expand our range of products in the UK. By leveraging EPE International’s market reach along with the robust brand legacy and recognition of Rediffusion, we aim to innovate and establish fresh benchmarks in the industry.”
United by a shared dedication to excellence and propelled by a collective vision for future progress, this strategic move will fortify EPE International’s stronghold in the UK market while driving its capacity to pioneer inventive solutions for customers across Europe.
“This is more than just a brand” stated Harry Singh, Managing Director at EPE international, “it is a way of life synonymous of timeless British excellence. It has an unbelievable recognition and EPE international is very proud to bring back this energic, innovative name to our UK customers”.
“The market is rapidly changing and the growth of smart technology, powered by Machine Learning and Artificial Intelligence are becoming more common. Rediffusion is the perfect brand to be at the forefront of innovation” added Harry Singh, Managing Director at EPE international. “To start, the brand will focus primarily on home comfort and care with a range of smart heaters, coolers, and floor care range. We will be working closely with Rediffusion’s engineers to bring new products to the market” stated Harry Singh.
This new lease of life promises to not only elevate the quality of offerings but also expand EPE International’s reach, ensuring a more robust presence in both the UK and European markets.
