Editors Summary:
- Today Haier announced, that it has once again ranked the No.1 Global Major Appliance Brand by Euromonitor International, the world leader in strategy research for consumer markets
- This is the 13th consecutive year that Haier topped the list in the category
- Haier Smart Home has once again achieved global leadership! The Company is on track to continue building scenario brands and ecosystem brands
24th January 2022 – Haier has once again been named as the No.1 Global Major Appliance Brand in volume sales by Euromonitor International, the world leader in strategy research for consumer markets. This is the 13th consecutive year that Haier topped the list in the category.
According to the data released by Euromonitor in 2021:
- Haier is the 1 brand of refrigeration appliances in the world in volume sales for 14 consecutive years.
- Haier is the 1 brand of home laundry appliances in the world in volume sales for 13 consecutive years.
- Haier is the 1 brand of freezers appliances in the world in volume sales for 11 consecutive years.
- Haier is the 1 brand of freestanding electric wine coolers/chillers in the world in volume sales for 12 consecutive years.
Jim McEwan Chief Commercial Officer of Haier UK commented “We are honoured to be the No.1 Global Major Appliance Brand for the 13th consecutive year in a row. It is a huge achievement, at Haier we are constantly striving to listen to consumers, changing needs and adapting to them, while simultaneously researching and harnessing cutting-edge technology, to stand out in the market”.
Source from: Euromonitor International Limited 2022.
HAIER
Established in 1984, Haier Group is a world-leading provider of solutions to a better life. Focusing on user experience, Haier has been included on the list of BrandZ™ Top 100 Most Valuable Global Brands for two consecutive years as the world’s first and only IoT ecosystem brand. Haier has topped Global Major Appliances Brand Rankings by Euromonitor International for 13 consecutive years. Its subsidiary Haier Smart Home is among the list of Global 500 of Fortune.
Haier Group is committed to working with its world-class ecosystem partners to continuously build premium brand, scenario brand and ecosystem brand, and to set up IoT ecosystems in clothing, food, accommodation, travel, health, elderly care, biomedicine and education, and to tailor personalised smart life for users around the globe.
Media Contacts:
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Shadi Shadlou Tel: 0203 8703976 Email: shadi@agent42.co.uk
