Combined Independents (Holdings) Ltd (CIH), the electrical buying group, part of Euronics, Europe’s largest electrical buying group, has launched a new, always-on advertising campaign championing Euronics agents and showcasing the neighbourly touch they deliver to the local communities they serve.
The campaign will form a foundation for the brand going forward.
This campaign is designed to resonate with Euronics’ key audiences, nurturing a deeper connection between the brand, its agents and consumers. Taking a multi-channel approach, with content for social, web, point-of-sale, TV, and radio.
The advert follows the morning journey of a Euronics store owner, walking to work and interacting with her local community.
With over 600 stores, Euronics aims to highlight that their stores are ‘closer than you know’; and how their Euronics Way brand promise, to give communities the helping hand they need, before, during and after a customer’s purchase, makes them different from their competitors.
Paul Goldsmith, head of marketing and e-commerce at Euronics UK, said: “At Euronics we’re dedicated to serving our local communities, many Euronics agents are family businesses based on highstreets across the country – that is our power.
“With this new campaign we wanted to highlight the dedication, knowledge and support our agents provide to their local area. We also wanted to place the consumer at the heart of the story to creative a narrative that speaks directly to the needs and desires of our customers.”
The local community approach Euronics is showcasing with this campaign is also reflected in its recently updated website – more than 2,000 products are now on the Euronics website, which local agents can tailor to suit the stock they have available in their stores, with every penny spent online going towards the customer’s local Euronics store.
Mr Goldsmith said: “We have worked extremely hard to develop a collection of advertisements and content that speaks of our passion and commitment, as well as highlighting that Euronics ‘is closer than you know’.
“We feel the content truly delivers on our goals and we are looking forward to everyone seeing this campaign.”