Gordon Dutch has been appointed as an Ambassador for GivingBack.tech (GB.t) and for Together For Cinema (TFC), helping to spread the word about GB.t and champion TFC.
GivingBack.tech is an initiative from TFC that enables the AV industry to repurpose surplus equipment by donating it to charities and community interest companies across the UK. By facilitating these donations, the platform helps reduce waste and ensures valuable technology can have a second life and deliver meaningful benefits to communities.
With more than 35 years’ experience in the AV sector, Gordon is a highly respected industry figure, having held senior leadership roles across organisations including Peerless-AV, BBG Distribution and Prestige Audio. He is currently CEO of Re-Sauce, a business specialising in sales strategy, marketing and PR for the Pro AV market.
Gordon has received multiple industry honours, including induction into both the SCN Global Hall of Fame and Commercial Integrator’s Living Legends series in 2025, recognising his long-standing contribution to the AV industry.
In his role as Ambassador, Gordon will help raise awareness of GivingBack.tech, strengthen engagement across the AV community and support the continued growth of both initiatives.
“Ian Morrish and I have been friends for well over 30 years,” says Gordon. “We first met when I owned BBG and Ian was working with Audio T and CEDIA. I have supported Together For Cinema since its inception. It’s an amazing charity and when Ian asked me to get involved with GivingBack.tech, I was only too happy to help. It’s a super-exciting initiative and something I feel passionately about.”
TFC, meanwhile, continues to unite manufacturers, integrators and partners to deliver professionally designed cinema rooms for children’s hospices and other care environments across the UK, working alongside GB.t to extend the industry’s positive impact.
“Gordon has been a long-term supporter of Together For Cinema and a hugely respected figure within our industry,” concludes TFC and GB.t Founder, Ian Morrish. “His experience and industry relationships will be instrumental in helping us grow GivingBack.tech and further expand the reach of both initiatives.”
About GivingBack.tech
GivingBack.tech is a UK focused platform that enables manufacturers, distributors, integrators, resellers and service providers to repurpose second-hand, B stock or end of life AV products by listing them for donation. Charities and community interest companies (CICs) can then apply to receive this equipment, helping organisations access technology that might otherwise be out of reach.
By facilitating these donations, GivingBack.tech helps reduce waste, supports environmental goals and enables surplus technology to deliver meaningful benefits to communities.
GivingBack.tech is an initiative from Together For Cinema CIC, an organisation dedicated to installing cinema rooms in children’s hospices and other care settings across the UK.
