Haier UK have today launched a new TV campaign. ’Connected to the Extraordinary’. This activity forms part of a much broader campaign that sees the brand advertise to their audiences 365 days a year. The strategy from Haier UK, the World’s No.1 Brand in Major Appliances* and who have recently been identified as being one of the ‘fastest growing Chinese Companies in the UK’ includes “always on” digital, lifestyle, social and influencer activity alongside a new TV campaign featuring premium products from their cooling, cooking and laundry ranges across Sky and Channel 4 networks.
The campaign is part of the brands vision to create an intelligent home revolution. The products featured are the French Door 70 refrigerators which bring together the best of Haier’s revolutionary Fresher Tech® cooling technologies to keep your food fresher for longer, the I-Pro Series 5 A rated washing machine, which is powered by the innovative Direct Motion motor, that ensures superior reliability & extra-silent operation. Also featured is the newly launched Cooking Series 6 range of ovens, with smart user interfaces and minimalist premium design. All are connected by Haier’s hOn app, for a connected, tailor-made experience in your kitchen. The advert also features voice over by professional chef and restaurateur Nisha Katona, Haier’s recently appointed Brand Ambassador.
Antony Peart, Director of Brand & Communications said “The launch of this new TV campaign is another clear strategic commitment to the brand as we continue to develop Haier in the UK. It gives us a huge platform across TV networks to tell our Connected Home message and for achieving our vision to be the First Consumer Choice for the Smart Home.
The Haier range is available in key retail partners including Currys, AO and Euronics.
Discover more www.haier.co.uk
*Source: Euromonitor International 2022.
Trade telephone number and website for publication:
Haier Europe:
+44 (0) 208 166 4977
Media Contacts:
Leanne Wellings Tel: 0203 8703976 Email: leanne@agent42.co.uk
Sandra Coffey Tel: 0203 8703976 Email: sandra@agent42.co.uk
