Three small domestic appliances from the I-Master Series 7 range, designed in the Milan Experience Design Centre, are awarded for their unique style and showpiece lines
Haier, the world’s leading brand in large home appliances for 16 consecutive years*, is bringing its renowned design philosophy, centred on quality and personalisation, to the world of small domestic appliances. The brand’s commitment to excellence has been recognised by the iF International Forum Design, one of the most respected global design awards, with three products from the I-Master Series 7 range receiving the coveted iF Design Award. This premium range is thoughtfully crafted to meet the needs, tastes and lifestyles of those who value stylish, welcoming living spaces. With elegant finishes and high-quality materials, these appliances are not just practical – they’re designed to inspire creativity in the home.
A jury of over one hundred experts, from all over the world, selected and awarded the I-Master Series 7 Kettle, Toaster and Blender as “one of a kind” in terms of design and technology. The jury’s won over by the integration of Artificial Intelligence, the option to set configurations remotely thanks to the hOn app – the digital platform that drives all the Group’s solutions -, the premium lines, the excellent energy efficiency, and the very high degree of innovation.
The three award-winning references are conceived in the Milan Experience Design Centre, led by Federico Ferretti – the creative hub, opened in late 2020 to combine and integrate the concepts of design, connectivity and user experience in the Group’ solutions. The MED is formed by a multidisciplinary and multicultural team of young talents from different Countries, specialising in three synergic disciplines: experience strategy, experience interaction, and product experience. A perfect mix that allows Haier Europe to put the consumers and their wishes at the centre, offering highly personalised experiences.
Federico Ferretti, Head of Design at Milan Experience Design Centre
“The pleasure of cooking at home is a trend that came back in recent years and led to the Series 7 project’s birth in 2022,” comments Federico Ferretti, Head of Design at Milan Experience Design Centre. “Hence the idea of ‘Beyond Breakfast’, the concept defined to go beyond the classic meal to accompany people in multiple moments of the day, thanks to versatile products such as Toaster, Kettle and Blender. For the first time, as MED, we have integrated Haier’s distinctive guidelines into the small appliance segment: a strategic shift that has elevated the design and the technology of the range, taking the kitchen experience to a new level.”
The Design team outlined a two-step work approach with strategic collaborations, involving a university institute and the academic world. In the first phase, the technical aspects were the main focuses of the research, with selection and in-depth scouting work to identify the best manufacturers and the most advanced technological solutions in the sector. In the second phase, consumer behaviours were studied with research and interviews to detect worldwide emerging trends of home cooking and to design more versatile and efficient appliances.
People are looking for solutions that are fast, adaptable, and made to guarantee excellent results. The I-Master Series 7 embodies these needs, representing a natural evolution of the previous range, and a boost of high technology and innovation in the world of small appliances.
The Awarded Products
The I-Master Series 7 Blender kneads, chops and blends with the simple turn of a knob. Thanks to the built-in Artificial Intelligence, it automatically recognises the three jugs and adjusts speed and run time accordingly. A perfect product for making pizza dough at home like an expert, creating soups and spreads, chopping vegetables, and enjoying your favourite smoothies with the handy personal jug. Among the available programmes, listed via an LCD screen that further enhances the user’s experience, we also find Pre Clean for quick cleaning of blades and jugs.
The I-Master Series 7 Toaster offers unprecedented versatility and customisation thanks to its 21 toasting options; the ability to toast the sides of bread in different ways; and the extra-long, extra-wide slot to accommodate everything – from taco to small slices of bread. But it is the unique design that makes this product a real showpiece: the two glass sides, which can be removed and washed, allow complete visual control to follow the baking process live. The desired toasting level can be chosen and set remotely with the hOn app, also accessing hundreds of tasty recipes. The LCD screen allows you to choose from pre-set functions and save your favourite ones, while the removable crumb tray and the small bread function complete the facilitated user experience.
There are also 21 automatic programmes on the I-Master 7 Series Kettle, which allows customised temperature management and offers an accuracy of +/- 1° C. The double-walled insulated interior keeps the water hot for up to 12 hours**, reducing energy consumption by up to 80%*** on subsequent cups. The superior design of this reference includes an extra-large opening of 10 cm and a fully removable lid to make cleaning much easier, also thanks to the integrated self-cleaning function. With the hOn app it is possible to select the temperature and programme remotely and access recipes and tips for use and maintenance.
About HAIER
Haier is the appliance brand dedicated to consumers who want premium experiences. Advanced technology, superior design, and tailor-made experiences are the three souls of Haier, which offers a wide range of connected products and solutions in the sectors of washing, cooling, cooking, and conditioning appliances. The Haier brand is part of the Haier Smart Home Group and ranks number one in the global home major appliances (*Source: Euromonitor International Limited; Consumer Appliances 2025, % share of units, 2024 volume sales data) https://bit.ly/3E7BXwo.
About iF DESIGN AWARD
Since 1954, the iF DESIGN AWARD has been recognized as an arbiter of quality for excellent design. The iF Design brand is renowned worldwide for outstanding design services, and the iF DESIGN AWARD is one of the most important design prizes in the world. It honours design achievements in all disciplines: product, packaging, communication and service design, architecture and interior architecture as well as professional concept, user experience (UX) and user interface (UI). All award-winning entries are featured on ifdesign.com.
**Water temperature above 36°C.
***Energy savings measured by re-boiling 1 litre of water after 1 hour compared to the Haier I-Master Series 5 kettle without vacuum insulation.
