During 31 March and 1 April, Haier unveiled its One Vision – Changing the Game strategy at Liverpool FC’s Anfield Stadium, outlining bold plans to accelerate growth and redefine the UK smart‑home ecosystem.
The two-day event at Liverpool’s iconic Anfield Stadium was opened by Diego Perrone, Managing Director UK & Ireland, who set out Haier’s ambition to accelerate growth, strengthen its leadership position and redefine the smart‑home ecosystem across the UK.
He was joined by Neil Tunstall, CEO of Haier Europe, who outlined the company’s European roadmap and long‑term investment strategy. They were joined by senior leaders from product, marketing and operations who shared updates on innovation, category expansion and customer experience initiatives.
- The world’s number‑one home appliance brand revealed that one in every four appliances sold globally is now a Haier one, underscoring its extraordinary momentum.
- The company showcased its most ambitious innovation pipeline to date, including multi‑drum washing, next‑generation refrigeration, advanced dishwashing and the launch of Haier smart TVs in the UK.
- Liverpool legend Robbie Fowler joined the event, praising Haier’s innovation and design, saying the brand is “changing the game” with AI‑driven technology and stylish products.
