Hisense has announced a new partnership with John Lewis & Partners, bringing its latest range of TVs, soundbars and major domestic appliances to customers through the retailer’s online channels, with TVs and soundbars also available in store.
The partnership marks another step in Hisense UK’s retail expansion strategy, increasing the brand’s presence and giving more consumers access to its latest home entertainment and appliance technology.
As part of the collaboration, Hisense is bringing 100-inch TVs to John Lewis & Partners for the first time, expanding the retailer’s large-screen offering as demand for immersive home entertainment continues to grow.
Hisense’s TV and AV range will be supported by in-store displays and activations, allowing customers to experience the technology first-hand. Key products include the new UR9STUK and UR8STUK RGB MiniLED TVs, powered by Hisense’s Hi-View AI Engine RGB processor. The models are designed to deliver enhanced colour, contrast and gaming performance.
The range also includes Hisense soundbars and lifestyle products such as the Deco TV collection, which combines television technology with an art-inspired design. Finished in Morandi white, the Deco TV is designed to provide a more stylish alternative to traditional televisions and can be suited to spaces including bedrooms and kitchens.
The partnership also extends into MDA, with selected refrigeration, laundry and dishwasher products now available through John Lewis & Partners. These include Hisense’s KitchenFit refrigeration and laundry solutions, designed to maximise available space while offering seamless integration and energy-efficient performance.
Howard Grindrod, Vice President at Hisense UK, said: “Expanding our retail footprint is a key part of Hisense UK’s growth strategy, and we’re pleased to be working with John Lewis Partnership to bring a selection of our latest RGB MiniLED TVs, audio and home appliance ranges to even more customers.
“As demand for premium home entertainment and connected home technology continues to grow, this partnership enables consumers to experience our latest innovations through both online and in-store shopping.”
The partnership forms part of Hisense’s wider UK retail strategy, with the company continuing to expand the availability of its TV, audio and home appliance products through established retail channels.
