Hisense has announced that it will be a global sponsor of UEFA EURO 2024, following on from past tournament sponsorship in 2016 and 2020, and a successful sponsorship of FIFA World Cup 2022.
The partnership will also see Hisense gain sponsorship rights for UEFA European qualifiers in 2023-24 & 2025-26, UEFA Nations League finals in 2025, UEFA U21 EURO 2025, Finalissima 2024, and UEFA Futsal 2026 as part of the deal.
Howard Grindrod, vice president of Hisense UK, said: “We are thrilled to be once again partnering with UEFA on the upcoming EURO 2024 tournament. The championships are an invaluable way to connect with consumers all over the world, and we look forward to providing fans across the globe with an unparalleled viewing experience of UEFA EURO 2024™ through our cutting-edge technology.”
Guy-Laurent Epstein, UEFA’s marketing director, added: “I am thrilled that Hisense is renewing its commitment to European football as an official Partner of UEFA EURO 2024, which will be the third consecutive EURO together.
“Its technologies continue to help make football more accessible and enjoyable to fans worldwide.”
