Hisense has launched its biggest brand campaign in the UK to date – ‘Choose Smarter’ – with activations spanning across TV, OOH, digital, PR and social.
The campaign highlights the high-quality technology of Hisense products at a fraction of the cost of its competitors.
The Choose Smarter TV ad features one of the brand’s key TV lines for 2023 – the U7K – and draws on the ‘neighbour’ relationship and rivalry that can be created from others beating them to the latest tech but for a fraction of the price.
The TV advert will feature on Sky Adsmart and video-on-demand, as well as on YouTube with In-Market, Affinity and Custom Audiences, until December 5.
The TV ad campaign will be supported by a host of other marketing streams, including OOH advertising both roadside and in the London Underground, as well as social media, PR and digital, and in-store retailer training.
Arun Bhatoye, head of marketing at Hisense UK, said: “It’s an exciting time for the Hisense brand in the UK as we gear up to launch our largest brand campaign to date. Appearing on TV for the first time signifies a major step in our growth and establishes us within the UK as a key player in the market.
“Product development is always high on the agenda here at Hisense, and we’re proud to be offering consumers high-quality specs across our TV and white goods product ranges at a more attainable price point – people don’t need to be spending a fortune to get great quality products. This is what our Choose Smarter campaign is all about. So often our competitor brands put on large price tags, purely for the brand name!
“We’re looking forward to seeing the vision come to life across our marketing channels and hope that consumers make more considered purchases, so they know exactly what they’re getting for their money.”
