Hoover has implemented a new naming convention in order to provide clarity to retailers and consumers on its model propositions.
Incorporating its brand heritage, all models will begin with the letter H (for Hoover) then follow with a collection classification of 300 (good), 500 (better) or 700 (best) to provide differentiation between the appliances.
For example, an H-Fridge 700 would have a number of top spec features that other lines may not necessarily have.
The new naming convention will be rolled out across all product categories beginning with built-in cooking and refrigeration models. It has already been utilised by the SDA division since 2018 and is now being implemented on MDA appliances.
Steve Macdonald, business director, freestanding division at the Hoover Candy Group, said: “As a business with such a rich history that operates across multiple product categories and supports channel exclusivity, we wanted to simplify things for our trade partners and consumers.
“Last year we achieved a major milestone of selling more than 1m freestanding models in a year and with so many thousands of appliances sold each month, the new naming convention will provide additional clarity to our customers, help them to quickly and easily identify where a product sits in the brand hierarchy and understand where the opportunities are to upsell, as required.”
As a manufacturer that invests in R&D to levels akin to the automotive industry, Hoover’s new naming convention could be compared to BMW’s ‘series’ classifications, where consumers understand the value proposition of their car as depicted by its designation.
