Hoover, with a renewed identity along with a manifesto that reflects its evolution of strategic rebranding, came to life through the product innovations showcased at IFA 2025.
One such innovation was the Multi-Wash – A New Era in Laundry
The Hoover Multi-Wash is a groundbreaking innovation in the way we do laundry. With three independent drums, a main 10kg drum and two 1kg mini drums, users can wash multiple loads simultaneously, each with its own cycle, temperature, and duration.
From delicate items and babywear to sports kit and everyday clothes, Multi-Wash ensures personalised care while maximising efficiency.
Intelligent features such as Auto-Dose, a Smart Spray system, and hygiene-focused technologies including UV sterilisation and Clean Shield™ coating combine to deliver deep cleaning and lasting protection.
With Quick Wash cycles that can tackle three loads in just 22 minutes, Hoover Multi-Wash offers unmatched speed, convenience, and versatility for modern households.
The taller standalone model will be the first to launch in the UK, with a compact under-counter unit following in 2026.
SOURCE – Haier Europe
