L’OR – innovators in the coffee industry and a leading premium brand from JACOBS DOUWE EGBERTS UK (JDE), is answering the growing demand for coffee shop experiences in the home with the launch of a new coffee system. The L’OR BARISTA coffee machines, made in partnership with single serve coffee machine pioneers Philips, is launching alongside a range of unique L’OR BARISTA XXL capsules to deliver barista-quality coffee for shoppers to enjoy at home.
Complete with dual capsule recognition technology, which automatically detects the capsule size and 19 bar brewing pressure, coffee connoisseurs can now enjoy single or double-shot espressos and infinite recipes with milk**, without having to step foot in a coffee shop. This meets the growing demand from UK consumers to replicate barista-quality drinks in the comfort of their own home[1]. Furthermore, the new double-spout design allows two coffees to be made at the same time using the new L’OR BARISTA XXL capsules (available in 6 blends and strengths).
What’s more, the aluminium capsules are recyclable as part of Podback®; a coffee pod recycling scheme that allows shoppers to enjoy the quality and taste of coffee pods while making it simple and easy to recycle them.
To support the launch, the brand is investing £9 million in a heavyweight marketing campaign in 2022, which will be shown across television and social media. The wider campaign will run across social media and digital channels, point of sale visuals, and include press and PR activity.
Massimo De Zordo, UK & I Marketing Director, Philips says: “Philips are delighted to be bringing greater accessibility of barista quality coffee at home for UK consumers in partnership with L’OR. Philips is a pioneer in single serve coffee machines, inventing its first machines in 2001 and is proud to be launching L’OR BARISTA and continuing our tradition of innovation.”
L’OR BARISTA coffee machines come in two models, the compact L’OR BARISTA Sublime, available in 3 colours: Piano Noir, Satin Blanc, and Sunset Rubis, and the L’OR BARISTA Latte Edition – Piano Noir, with a semi-integrated milk frother.
Roberto De Felice, UK Marketing Director, JDE says: “At L’OR we are all about helping shoppers re-create barista quality coffee experiences in the home. With more demand than ever for a flexible and versatile machine that is compatible with different style coffee capsules, the new L’OR BARISTA coffee machine and L’OR BARISTA XXL capsules brings an innovative new concept to the category. Meeting the demand from both loyal coffee machine users, but also new customers looking for an upgrade on their at-home drinking experiences, shoppers can now enjoy a variety of barista quality blends and drink sizes at the touch of a button.”
The existing L’OR Espresso single shot capsules are available online and at all major retailers now.
