JLP appoints new head of brand and store experience

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Paul Jones will join JLP on January 8, 2024

Paul Jones has been appointed as John Lewis head of brand and store experience, reporting to pan-partnership customer director, Charlotte Lock.

Starting on January 8, 2024, the role will be integral to helping develop the customer strategy of both the John Lewis and John Lewis Partnership brands by setting the strategic direction for future brand propositions, innovation and layouts in John Lewis’ 34 shop estate.

Mr Jones will be charged with combining the best of the retailer’s products and services to create experiences that engage and excite customers.,

Mr Jones joins John Lewis from Tesco, where he has spent the last 12 years in head of brand roles, including head of brand, Masterbrand, and most recently head of brand, store design. Prior to Tesco, he was design director and associate director at JHP Design and Senior Designer at Chadwick International working with clients such as Harrods and Selfridges.

Mr Jones said: “This is a genuinely exciting opportunity to work with a talented, creative team and evolve the brand’s much-loved stores to give customers an inspiring retail experience that offers them even more of what they enjoy when visiting us.”

At its interim results in September, the John Lewis Partnership reported that John Lewis shop sales had improved by 2% driven by increased footfall.

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