Miele said the most spectacular new product at the IFA trade show is the Miele Aerium, a practical appliance for freshening up garments and other accessoires.
Further top issues include a new cordless stick vacuum cleaner promising excellent user convenience, as well as clever details for greater sustainability in the home and pleasurable cooking.
Details were unveiled at IFA by the co-proprietors and executive directors Dr Markus Miele and Dr Reinhard Zinkann as well as Dr Axel Kniehl, executive director marketing & sales.
The Miele Aerium can freshen up, smooth and dry all types of textiles with air, steam and fine fragrances, but without detergent and without the use of copious amounts of water.
Dr Miele said: “In some countries in Asia, laundry care cabinets are already big sellers; in Europe, though, they are still virtually unknown.”
Dr Zinkann unveiled the new cordless Duoflex HX1 stick vacuum cleaner. The model features a SpeedLock system and a matching wall bracket.
“This vacuum cleaner is far too attractive to be stowed away in a utility room,” Dr Zinkann said.
Dr Kniehl referenced sustainability in everyday life, highlighting, in particular, the new features included in the Miele app, from the Consumption Dashboard providing all key consumption data and additional tips on energy saving through to the new ‘AI Diagnostics’ service tool.
This is due to be launched in the first quarter of 2024.
Dr Kniehl said: “I am absolutely convinced that this will soon dispense with the need for hundreds of service visits which will be of equal benefit to both our customers and the environment.”
Artificial intelligence is also behind Smart Food ID, which uses a camera in the oven to recognise dishes as the basis for selection of the suitable automatic programme. Some 30 recipes already belong to the system’s repertoire, and the number is growing steadily.
