Morphy Richards has announced a new cross-platform partnership with the highly anticipated film Focker In-Law, starring Ben Stiller, Robert De Niro and Arianna Grande.
Marking its landmark 90th anniversary, the brand is launching a multi-channel Q4 campaign featuring the slogan: “Part of the Circle of Trust since 1936” – a playful nod to the famous film franchise.
The campaign will showcase Morphy’s Q4 portfolio, including Sear & Stew slow cookers, the Compact soup maker, Multifunction 10-in-1 Food Cooker, plus the brand’s range of iconic kettles and toasters. The product focus centres on time-saving technology, everyday efficiency and cost savings.
Messaging will highlight how the appliances help simplify everyday tasks, reduce wasted energy and manage running costs, with the Compact Soup Maker typically costing under 10p for electricity per batch of soup made, providing a clear example of the value on offer.
David Foulstone, Commercial Director at Morphy Richards UK, commented: “We are absolutely thrilled to align with Focker In-Law. With our appliances in three out of five UK homes, we have been a trusted household staple since we first started making irons in 1936. This partnership beautifully marries our legacy of reliability with a classic pop-culture reference, proving that our products are perfect for every family – even the Fockers!”
Morphy Richards continues to combine trusted design with practical solutions for modern homes. Independently commissioned research shows that the brand today boasts 86% recognition across the UK.
