Morphy Richards is celebrating its 85th anniversary with campaigns that embrace the past and future of appliances.
The brand has kicked off the celebrations with a hunt for the oldest working Morphy Richards appliance in the UK. Consumers are being asked to dig out their antique toasters and old irons to be in with a chance of winning a range of new Morphy Richards products. The owner of the oldest appliance may also be offered the opportunity to have it added to the Science Museum Group Collection as an example of technological innovation in the home.
The search is being run via Morphy Richards social media channels – @loveyourmorphy on Twitter, or @morphyrichardsuk on Instagram and Facebook– and further details can be found atwww.morphyrichards.co.uk/morphy85.
A Morphy Richards 1950s iron
Morphy has also teamed up with CBeebies presenter Grace Webb, from Grace’s Amazing Machines, to launch a summer holiday competition for children aged 4-11 years old to design an appliance fit for the future
Ms Webb has created a dedicated online toolkit to guide children through the process, step-by-step, and spark their imaginations to help them design a useful appliance for the home.
The entries, which need to be submitted via the social media channels, will be judged by an expert panel from Morphy Richards and The Science Museum in London, and three winners will receive vouchers to spend in The Science Museum’s online gift shop.
Andreas Fredrikson, category director home at Morphy Richards, said: “During our 85-year history we’ve created thousands of ground-breaking products which have stood the test of time and we want to celebrate that, whilst also looking to the future.
“We’re asking people to rummage around their kitchens and cupboards – or ask their grandparents and relatives to – to help us track down the oldest working Morphy Richards appliance.
“Morphy Richards started as a small independent business back in 1936 and has grown to become a household name – we’re keen to highlight this journey so that Morphy Richards continues to be the brand that consumers request through our trusted network of retailers.”
The closing date for the oldest working appliance search is August 15 and the closing date for entries to the Appliance of the Future competition is August 30.
