Diego Perrone – Haier Europe MD UK & Ireland
Newly appointed Diego Perrone, Haier Europe MD for UK & Ireland, recently provided a unique opportunity for IER managing editor, Stuart Hopwood, to meet and catch up to discuss his exciting new role.
It’s worth noting at this stage, during 2024, it’s been an amazing journey for Haier with its vision for AI-driven appliances and sustainability, creating the alliance for a sustainable and smart homes.
Then there is the personal philosophy of Haier where its’ people share the company’s vision and shape its future.
Not surprisingly, as a global leader, respected and professional industry leaders are necessary in taking Haier on its further journey of success. Hence, when Neil Tunstall became CEO of Haier Europe earlier this year, his previous role of MD required an appointment of similar experience and approach.
Haier Europe proudly announced the appointment of Diego Perrone as the new Managing Director UK & Ireland in October, responsible for expanding Haier Europe’s leadership in the UK and Irish markets, including the support of the independent retailers and other business growth.
Not new to Haier, Diego originally joined Haier Europe in 2022 as Head of Cooling, managing the refrigeration business, with accountability for product leadership and the company’s business in the refrigeration segment.
Having extensive international experience in strategy & marketing across multiple businesses, including Industrial goods [Telco & Media], Diego also has a deep knowledge of the white goods industry, having had senior, strategic roles with Whirlpool, Italy, for just under seven years, including his latest as Marketing Director prior to joining Haier.
After congratulating Diego on his appointment and welcoming him to the UK, a few questions were asked relating to his own personal journey as well as the one he will be leading with his Haier Team.
- What’s it about the electrical industry you think you like so much?
- Do you believe the UK consumers are different to others in Europe?
- With the rapid change in technology, do you see Haier introducing everything electrical for the home?
- Regarding Smart technology and connected appliances, will Haier be introducing cordless products for the induction powered kitchen?
- Smart Solutions are now becoming available from other brands. What should the retailers and consumers know that make Haier a better investment and solution?
These are just a selection of many questions asked during the interview. More questions with Diego’s interesting and revealing answers will be detailed fully in the Spring 2025 issue of IER.
In the meantime, a prevalent answer from Diego can be revealed about importance, “It’s All About Focus & The People Who Shape Haier”
