The British SDA brand Haden (est. 1958) has been acquired by homewares company Sabichi, from Spectrum Brands (UK) Ltd.
The brand owners plan to introduce a new range of kettles, toasters, food preparation and heating/cooling products. Haden will stay true to its original brand values of quality, reliability and outstanding British design, Sabichi adds.
Spectrum Brands vice president Tim Wright commented: “We are happy that Haden will continue to be a great SDA brand in the marketplace.”
Sabichi director Sachin Bagga added: “We are excited to have acquired such an iconic British brand and look forward to working with our retail partners to grow the Haden brand both here and overseas.”
Buyers will have the opportunity to preview the Haden range under development at Exclusively Housewares to be held June 14 and 15 2016 at the Business Design Centre in Islington, London.
